The Ultimate Launch by KFC
Campaign microsite for KFC x Pokémon in Singapore, listing exclusive merchandise, Pikachu meet and greet dates, Pokémon GO and TCG sessions.
Visit site kfctheultimatelaunch.com (opens in a new tab)
- Year
- 2026
- Scope
- Campaign microsite build and hosting
- Timeline
- 4 weeks
About the project
The Ultimate Launch was KFC’s Pokémon campaign in Singapore, running from 19 August to 29 September 2026. Nerb built the campaign microsite in WordPress from KFC’s mockup and slide deck, and hosts it. It has six pages: home, Pokémon merchandise, a Pikachu meet and greet, Pokémon GO at KFC, TCG training sessions and FAQ.
Visitors can browse each merchandise item with its price, photos and where to get it, find all 71 KFC outlets on the Pokémon GO map, and follow links to book TCG sessions. The site went live the day before the campaign started, and Nerb updated it through the campaign from KFC’s feedback.
Inside the site
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- Websites: fixed price and timeline, written into the quote
- Hosting and AI: a clear yearly price before you commit
- Built and looked after by one team in Singapore
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