Nerb AI Business Platform: AI CRM, chatbot, email AI and automation for Singapore SMEs
The Nerb AI Business Platform is an AI CRM and business platform for Singapore SMEs: CRM and sales pipeline, an AI chatbot for your website, an AI email assistant and workflow automation, in one database that AI can read and act on, set up and run for you by Nerb.
Nerb runs its own studio on the platform: our customers, enquiries, emails and tasks live in it.
What’s in the Nerb AI Business Platform?
Four modules on one business database. Each has its own page with examples and FAQs.
One business database
One AI-ready business database for your customers, conversations and follow-ups. We set it up and run it for you. All four work from the same customer records.
CRMSales pipelineKnowledgebaseTasks and calendarUnified inbox (coming)Email and WhatsApp broadcastsMembership and loyaltyConnect ChatGPT or ClaudeAI CRM & Sales Pipeline
Contacts, companies and deals in one place, with lead scoring, website forms, a call log and broadcasts. Nerb AI updates records with your confirm and undo.
Best for: following up every lead and deal.
See how it worksAI Chatbot & Live Chat
Answers visitors 24/7 from your services, prices, policies and FAQs, collects their details and hands off to WhatsApp or a person.
Best for: website questions, including after hours.
See how it worksAI Email Assistant
Sorts new email in your shared Gmail inbox, drafts replies from your prices and policies and follows up on quotes. You approve what goes out. Outlook and Microsoft 365: coming.
Best for: a busy shared inbox.
See how it worksAI Workflow Automation
When a lead arrives or a status changes, it waits, sends your saved emails, tags contacts, creates tasks and tells your team.
Best for: follow-ups your team forgets.
See how it works
How do the AI chatbot, email assistant and workflows compare?
Each handles a different channel, and each stops for a person where it matters.
| AI Chatbot & Live Chat | AI Email Assistant | AI Workflow Automation | |
|---|---|---|---|
| Works in | Your website, on WordPress or other platforms | Your shared Gmail inbox (Outlook and Microsoft 365: coming) | Your CRM, forms, inbox and website chat |
| What it does | Answers questions and collects contact details, with the full chat transcript | Sorts email, drafts replies and follows up on quotes | Waits, sends your saved emails, tags contacts, creates tasks and alerts your team |
| Where a person decides | Hands off to WhatsApp or your team when needed | You approve each reply; complaints and payment requests always go to a person | Sends only your saved templates, within a send window and daily limit |
| If it doesn’t know | Says so and points to WhatsApp or your team | Passes the email to a person | A failed step is held and your team alerted |
| What it won’t do | Take bookings or payments | Make payments | Act outside the steps and limits you approve |
| Plan | Foundation and Growth | Growth | Foundation and Growth |
Which plan includes what?
Foundation is S$2,400 a year (launch price S$1,600). Growth is S$4,800 a year. Both are set up and run for you, in Singapore dollars.
Foundation includes everything you picked: S$1,600 a year at launch price (regular S$2,400).
Growth includes everything you picked: S$4,800 a year.
Setup and onboarding are quoted to your needs. Meta bills WhatsApp message fees to your own WhatsApp Business account.
What is a business database for AI?
One connected system for your customers, conversations, deals and follow-ups, linked by customer, so AI can read and act on the same records. In separate apps, AI only sees part of the picture.
Connected
Your CRM, chats, emails, forms and follow-ups in one system, synced with your team’s tools.
Linked
Every chat, email, deal and task tied to one customer, with duplicates merged.
Controlled
Role permissions, an action log and your confirm before AI changes a record.
Can I use ChatGPT or Claude with my business data?
Yes. On either plan, connect your own ChatGPT or Claude and ask about enquiries, customers, deals and tasks, or give instructions in plain English. You only need your own ChatGPT or Claude account.
What can you ask?
Sample business, not a client. Real answers come from your own business data.
How do you connect it?
- Step 1
In ChatGPT or Claude, add the Nerb connector with the address we send you.
- Step 2
Sign in with your work email and the one-time code we send.
- Step 3
Start asking.
Which ChatGPT or Claude plan do you need?
Any Claude plan, including free, covers both. ChatGPT Plus and Pro cover questions only; ChatGPT Business covers both.
| Your AI app and plan | Questions | Instructions |
|---|---|---|
| ClaudeAny plan, including free (one custom connector on free) | Yes | Yes |
| ChatGPTPlus or Pro | Yes | No |
| ChatGPTBusiness | Yes | Yes |
Checked October 2026. Plans change often, so check ChatGPT’s plans page and Claude’s plans page.
How is the connection kept safe?
- Only your own data. Your AI app sees only your business data on the platform.
- No passwords shared. Sign in with your work email and a one-time code.
- Only people you register. Only contact emails registered with us can sign in. Ask us to add or remove people.
- Disconnect any time. From your AI app, or ask us.
On a Nerb maintenance plan? You can also manage your website with ChatGPT or Claude.
How does Nerb set it up?
One job first, then the next. We set up the platform, load your knowledgebase and build your first workflows. Your team just uses it.
Pick the first job
One task that takes your team time every week, such as quote follow-ups or after-hours questions.
Connect and load
We import your contacts, connect the tools that job needs and load the knowledge AI may use: services, prices, policies and FAQs.
Run it alongside your team
Each workflow is built and tested, then runs alongside your team before going live, so you can check its work.
Review, then add the next
Every AI action is logged and you approve anything outside your rules. Once the first job runs smoothly, we add the next.
Is it safe?
You control who sees what, every action is logged, and AI waits for your confirm before it changes a record. Ask us to show you in a demo.
Permissions by role
You decide who can see and change each kind of record.
A log of every action
Changes by AI and by your team are recorded: who did what, and when.
Confirm and undo
Nerb AI shows you each update or merge and waits for your confirm. You can undo it afterwards.
Answers from approved knowledge
The chatbot and email assistant answer only from knowledge you approve, and pass the rest to a person.
PDPA
Built around Singapore’s PDPA: consent on forms and chats, a privacy notice in the chat and retention periods you set.
Where your data is stored
In Singapore: Nerb hosts and manages the platform’s database on Cloudways servers in the Singapore region.
Coming next
Coming in a new Operations plan: finance with Xero, HR and payroll, quotations, projects and documents. WhatsApp AI replies and a team inbox for WhatsApp, Facebook, Instagram and TikTok messages are coming too. Everything else here is live today.
Not sure where to start?
Plain-English guides from our Be AI Ready section.
Nerb AI Business Platform: questions, answered
What Singapore business owners ask before putting AI to work.
Yes, a CRM and sales pipeline are at its core. The same database holds your chats, emails, knowledgebase and workflows, so every AI tool works from the same customer records.
Each tool works only from knowledge you’ve approved. If a question isn’t covered, the chatbot says it doesn’t know and points to WhatsApp or your team, and the email assistant passes the email to a person.
No. Your team keeps Gmail, Google Calendar, WhatsApp Business and your website. The platform connects to them, so nothing is entered twice.
On the Growth plan. You can send WhatsApp broadcasts now, and Meta bills message fees to your own WhatsApp Business account. WhatsApp AI replies and a team inbox for WhatsApp, Facebook, Instagram and TikTok messages are coming.
Yes. It installs with one line of code on WordPress and other websites, and Nerb sets it up. It’s kept separate from your site’s styling, so your layout isn’t affected.
Book a demo, or tell us which job you’d like AI to handle first.
We’ll recommend where to start. Tell us your tools and where your team loses the most time. We’ll show you the platform, recommend a plan and confirm the price in writing before you commit.
- A demo of the platform
- A recommended plan, with the price in writing before you commit
- Set up and run for you by Nerb
Thanks, we’re on it.
A real person replies within one business day, Mon–Fri.