AI CRM software for Singapore SMEs
Nerb’s AI CRM keeps your contacts, deals, website chats and emails in one place, scores and assigns new leads, and lets AI follow up for you. Part of the Nerb AI Business Platform, set up and run by Nerb.
What does Nerb’s AI CRM do?
Every contact, company and deal in one place, so new leads get followed up. All live today.
Contacts and companies
One record each, with chats, emails, deals and notes.
Tags
Tag, filter and bulk-tag contacts and companies.
Deals pipeline
Your own stages, from new lead to won.
Lead scoring and assignment
New leads scored and assigned by your rules.
Website forms into the CRM
Form entries arrive as contacts.
Call and meeting log
Calls and meetings logged on the contact.
Duplicates and merge
Merge duplicates, keeping their history.
Broadcasts
Email broadcasts to contacts you choose, and WhatsApp broadcasts on Growth.
What does a connected customer record look like?
Every chat, email, form entry, call and deal is linked to one customer. Your team and the AI see the whole history.
- One customer ID, usually a phone number or email, links every channel.
- Duplicates are merged: “Jane Tan” and “jane t (Gmail)” become one person.
- Every touch is logged on the same record, with no retyping.
- 24 SepAsked about a chemical washWebsite chat
- 22 SepDeal moved to Quote sent: S$165Pipeline
- 20 SepQuote emailed, follow-up draftedGmail
- 14 MarCall: servicing booked for 3 unitsCall log
- 12 MarEnquiry form receivedWebsite form
- 02 MarOpened the March service reminderBroadcast
Sample customer, not a client.
What can the AI do in your CRM?
Ask Nerb AI to find, update or merge records in plain English. You confirm each change and can undo it. Nerb AI chat comes with Growth; on either plan you can also use your own ChatGPT or Claude.
Find
Any contact, deal or conversation, as a table.
Update
Move a deal, add a tag or log a call, with your confirm.
Merge
Merge duplicates, keeping their history. Undo if needed.
Follow up
Draft follow-ups for quiet deals, for you to send.
Three deals have had no activity since 22 September, worth S$1,140 in total. None has had a follow-up yet.
| Customer | Deal | Stage |
|---|---|---|
| Jane Tan | S$165 | Quote sent |
| Lim & Co | S$780 | Proposal |
| R. Kumar | S$195 | Quote sent |
Two records share the same phone number. Merging keeps both email histories, the deal and the chats. Confirm to merge; you can undo it afterwards.
| Record | From | Holds |
|---|---|---|
| Jane Tan | Website chat | 2 chats |
| jane t | Gmail | 5 emails, 1 deal |
Five new enquiries this week. Two are scored as hot leads and assigned to Mei.
| Contact | Came from | Assigned |
|---|---|---|
| Ong family | Website form | Mei |
| Blue Door Café | Website chat | Mei |
| K. Tan | Website form | Ravi |
Sample business, not a client. Answers are illustrative.
How much does a CRM cost for a small business in Singapore?
Nerb’s AI CRM comes with both platform plans: Foundation at S$2,400 a year (launch price S$1,600), and Growth at S$4,800 a year. One yearly price for your business, set up and run for you. Most CRMs charge per user, per month, so compare the yearly total.
How is it different from other CRM software?
Most CRMs are software you subscribe to and run yourself, with bigger feature sets. Nerb’s is done for you: we set it up and run it, with the chatbot and email assistant in the same system. If your admin wants every feature, a self-serve CRM may suit you better.
| Nerb AI CRMDone for you | Self-serve CRM softwareInternational or local, run by your team | |
|---|---|---|
| Who sets it up | Nerb: imports your contacts, builds your pipeline and first workflows | Your team, with vendor or partner help |
| Who runs it day to day | Nerb; your team just uses it | Your team, as the admin |
| AI that acts on records | Finds, updates and merges records, with confirm and undo | Varies by product and plan |
| Website chatbot and email AI | Built in, on the same customer records | In some plans, or sold separately |
| Pricing | One yearly price for the business | Usually per user, per month |
| Range of features | What small service businesses use most | Broader, with large app marketplaces |
| Help | A real person in Singapore, Mon–Fri | Help centres, vendor support and partners |
A general comparison, not a feature-by-feature review. Features and plans change often, so check each vendor’s own site.
What should you look for before putting customer data into an AI CRM?
Control over who sees what, a log of what AI did, a way to undo it, and clear answers on storage and PDPA. Ask any provider, including us. Here is where Nerb stands.
Permissions by role
Who, and which AI tasks, can see or change each kind of record.
Nerb:Yes. Roles decide who sees and changes what.
A log of every AI action
Every message sent or record changed is recorded.
Nerb:Yes. AI and team actions are logged.
Confirm and undo
AI changes wait for a person and can be reversed.
Nerb:Yes. You confirm, and can undo.
Where the data is stored
Which region hosts it, and how it is backed up.
Nerb:Singapore. Cloudways servers in the Singapore region.
PDPA consent and retention
Collected with consent, kept only as long as your policy says.
Nerb:Yes. Consent on forms and chats; retention periods you set.
You can export everything
Your records, in a format you can take elsewhere.
Nerb:Yes. You can export all your records whenever you like.
How does the CRM fit the Nerb AI Business Platform?
The CRM is the core of the Nerb AI Business Platform: one database runs the chatbot, the email assistant and your workflows. Read what a business database for AI is and how to use ChatGPT or Claude with your business data.
Nerb AI Business Platform
An AI CRM, website chatbot, email assistant and workflow automation on one business database, set up and run for you.
- AI Business PlatformAI Chatbot & Live ChatAnswers from your approved knowledge and sends leads to the CRM.
- AI Business PlatformAI Email AssistantSorts your shared inbox and drafts replies with the customer’s history.
- AI Business PlatformAI Workflow AutomationFollow-ups, tasks and reminders on your CRM records.
- CompanyPricingPlatform plans, top-ups, websites and hosting.
AI CRM: questions, answered
What Singapore business owners ask before moving to a new CRM.
Yes. Send a spreadsheet or export: we import contacts and companies, match duplicates and keep your tags, then check it with you before you switch.
No. Your team keeps Gmail, Google Calendar, WhatsApp Business and your website. The CRM connects to them, so nothing is entered twice.
On the Growth plan. WhatsApp broadcasts work today; WhatsApp AI replies and a team inbox for WhatsApp, Facebook, Instagram and TikTok messages are coming.
In Singapore. Nerb hosts and manages the platform’s database on Cloudways servers in the Singapore region.
Typically a few weeks for a small business: we import contacts, set up your pipeline and lead rules, connect forms and inbox, then run it alongside your team before you switch.
Yes. Book a demo with sample data shaped like your business. We confirm the price in writing before you commit.
Book a demo of Nerb’s AI CRM. We set it up for you.
Tell us where your customers and deals live and how you follow up. We’ll show you the CRM, recommend a plan and quote setup.
Thanks, we’re on it.
A real person replies within one business day, Mon–Fri, to arrange your demo.