MicrositeF&B Campaign

KFC x Butterbear

Campaign microsite for KFC x Butterbear in Singapore, listing the collectible merchandise, its prices, how to get each item and a launch-day FAQ.

KFC x Butterbear website, homepage on desktop
Year
2025
Scope
Campaign microsite build and hosting

About the project

KFC x Butterbear was KFC Singapore’s merchandise collaboration with the Butterbear character, launched in stores on 15 October 2025. Nerb built the campaign microsite in WordPress and hosted it, and it went live for launch day.

The microsite is a single page. It shows the five collectibles, from a blind box keychain and sticker sheets to a plush crossbody bag and two pairs of long socks, each with its price, how to get it and its terms. A launch-day FAQ covers release dates, queue tickets and which ordering channel sells each item. The site ran for the campaign and has since been taken down.

Inside the site

Butterbear merchandise
Plush Crossbody Bag
Long Socks
KFC x Butterbear homepage on a phone
Homepage on a phone
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