How much does an ecommerce website cost in Singapore?

Built by an agency, a simple online store in Singapore usually costs S$4,000 to S$10,000, a larger custom-designed store S$10,000 to S$25,000, and a B2B or custom-built store more than that. On top of the build, budget every year for hosting and maintenance (a few hundred to a few thousand dollars) and for payment fees of roughly 1% to 5% of every sale, depending on how your customers pay.

The build price is the number everyone compares. For a store that sells steadily, the running costs usually add up to more within two or three years, so this guide covers both, with a worked budget you can adapt.

How much does it cost to build an online store in Singapore?

It depends mostly on what kind of store you need. “An online store” covers very different jobs, which is why quotes for the same brief can differ by thousands of dollars.

The Shopify figure is from Shopify’s Singapore pricing page (checked 17 October 2026).

How did we work out these figures?

The agency build ranges come from price guides that Singapore web agencies published in 2026, which we read before writing this; we don’t name other agencies. Our own WooCommerce stores start at S$4,400, inside the simple-store range. Platform and payment fees are from each provider’s Singapore pricing page, checked on 17 October 2026, and our own figures are our published prices.

What makes one online store cost more than another?

Most of the price difference comes from a handful of decisions you can see in the brief:

• Products and variations: 30 products in one size is a different job from 600 products in five sizes and four colours.
• Product data and photos: a clean spreadsheet with names, prices, descriptions and photos is quick to load. Writing descriptions or shooting photos from scratch is a separate cost.
• Payment and shipping rules: delivery zones, free shipping above a set amount, self-collection, overseas orders.
• Customer features: accounts, subscriptions, wholesale prices, member discounts.
• Connections to other systems: accounting, inventory, a marketplace or your CRM.
• Design: a ready-made theme with your colours, or a design made for your brand.
• Moving an old store: bringing products across and redirecting old links so search traffic follows.

Not every online store is a shop with a cart. Tour with Lisa, which we built and run, takes tour bookings through a form on each tour page, with payment by card through HitPay or by PayNow, and no cart at all.

Which running costs do ecommerce quotes leave out?

These are the costs that arrive after launch. Some come every month, some once a year, and some with every sale.

Prices in Singapore dollars, checked on the providers’ pages on 17 October 2026; the US-dollar figure is converted at about S$1.30. Where a provider is GST-registered, 9% GST may be added to its fees.

For a store with steady orders, payment fees are usually the biggest running cost, bigger than hosting. They are also the easiest to forget, because they never appear on an invoice: they are taken from each payment before it reaches your bank.

What does an online store cost in year one and year two?

Here is a worked budget for a small Singapore store. We’ve used our own prices for the build and the plan, because they are the ones we can vouch for; swap in the figures from your quotes.

The store: a WooCommerce store with 50 products, 100 orders a month at S$80 each (S$8,000 a month in sales), half paid by PayNow and half by card through HitPay.

Two things stand out. In year two the store costs about S$3,300 to run, and about two thirds of that is payment fees. And the share of customers paying by PayNow matters: each PayNow order here costs S$0.72 to collect, each card order S$2.74.

The same store on Shopify Basic, set up yourself, costs S$348 a year in subscription (S$29 a month, billed yearly) with no build fee. If you’d rather keep a provider like HitPay or Stripe instead of Shopify Payments, Shopify adds 2% to every sale on that plan: on S$96,000 a year of sales, that is S$1,920 on top of the payment fees.

WooCommerce or Shopify: which costs less over time?

Neither is cheaper for every store. To compare them for yours, work out three numbers over two years:

1. The platform fee: Shopify’s subscription, or nothing for WooCommerce.
2. Payment fees on the sales you expect, including Shopify’s extra fee if you use another payment provider.
3. What you’ll pay someone to look after it: a maintenance plan for WooCommerce; your own time, apps and a Shopify developer for changes on Shopify.

Shopify suits owners who want to run the store themselves on a predictable monthly plan. WooCommerce suits businesses that want to own the store and its customer data and have one team look after it. Our ecommerce page compares the two side by side.

Can a grant pay for an ecommerce website in Singapore?

Sometimes, but less than many people expect. Enterprise Singapore’s Productivity Solutions Grant (PSG) ended on 29 September 2026, and Enterprise Singapore’s EDGE Grant replaced it. Its E-Commerce Online Shop (B2C) activity caps the qualifying cost at S$5,000, so an SME gets up to 50%, or S$2,500.

Three conditions catch people out:

• Pre-approved solutions only: you choose a vendor and package from IMDA’s SMEs Go Digital list.
• Apply first: you must not have started work, signed or paid a deposit before you apply.
• Local ownership: the business needs at least 30% Singaporean or PR shareholding.

If a grant matters to you, ask a vendor whether their package is on the pre-approved list before you compare prices. Our AI grants guide explains how EDGE works in more detail.

What should you ask before you sign an ecommerce quote?

Ask every vendor the same questions, and put the answers side by side:

1. Is the price fixed, and what exactly does it include: pages, revision rounds, training?
2. How many products and variations will you upload, and in what format do you need them?
3. Which payment methods will you set up, and is the payment account in my name?
4. Are shipping rates, GST display and order emails part of the build?
5. Which paid themes, plugins or apps does the quote assume, and who pays the renewals?
6. Who hosts and maintains the store after launch, and what does that cost a year?
7. Who owns the domain, the site and the customer data, and can I move them if I leave?
8. How are changes after launch charged?
9. Are your prices before or after GST?
10. Can I see a live store you built, and speak to that client?

What are the red flags in an ecommerce quote?

• A price with no product count. The upload is then either missing or open-ended.
• “Free hosting” with nothing about updates, backups or security. Someone still has to do that work.
• The domain or payment account in the agency’s name. It makes leaving slow and risky.
• Licences bundled for year one with no renewal price. The cost simply moves to year two.
• No test orders before launch. Every payment method should be tested end to end.

What does Nerb charge for an online store?

We build WooCommerce stores for Singapore businesses from S$4,400, fixed in a written quote, live in 6 to 10 weeks. That includes design, payments, shipping and GST set-up, your products uploaded (the number agreed in the quote), training, and the first year of hosting and maintenance. After year one, hosting and maintenance is from S$650 a year; for a store taking payments we recommend the Professional plan, S$1,130 a year.

Not included: the domain name, your payment provider’s fees, photo shoots, paid plugins, ads and SEO campaigns. Nerb is not GST-registered, so no GST is added. If an existing store is slow or has been hacked, a Speed & Security tune-up starts from S$800.

We’ve built 300+ websites since 2011. Send us your product list and how you deliver, and we’ll quote it: see the ecommerce website page or all our prices.

Questions people also ask

Do I need to charge GST on my online store?

Only if your business is GST-registered. IRAS requires registration once your taxable turnover is more than S$1 million in a calendar year, or is expected to be in the next 12 months. The current rate is 9%.

How long does it take to build an online store?

A store you set up yourself on Shopify can be live in days. An agency-built store usually takes several weeks; ours take 6 to 10 weeks from brief to launch, most of it spent on design, set-up and checking the products.

Can I start small and add features later?

Yes. Many stores launch with a small range and one or two payment methods, then add products, member prices or subscriptions once orders come in. Ask how later changes are priced before you sign, so adding them doesn’t surprise you.