Setting up an ecommerce store to compliment the physical retail store to grow memberships and run attractive sales promotions

Spur Shoes had just opened a new store in Orchard Road and they were looking to establish an online sales channel to allow potential customers to reference the products and come down to the shop to actually try the product. The online store also provided a good platform to run promotions and generate new membership sign ups.

We built the design revolving around its product images and also ensure we keep to their brand theme of minimalist and pastel colour tones. The store has quite a number of shoes so we also implemented a dynamic product filtering module to allow customers to find their ideal sizes, colours and shoe type easily. There is also a membership tier discount module which we created to allow their growing membership numbers to get products at discounted rates.